Balance Point: Sephora to sell Pinrose’s “Starter Witch Kit”

Witchcraft is continuing its steady movement from out of the shadows and into the mainstream. On August 31, 2018, Quartzy reported:

“In some good news for area witches, Sephora will soon emerge as a mainstream purveyor of witchy accouterments. Representatives for the cosmetics giant confirmed a report in the Glossy that the trendy perfume brand Pinrose will launch a ‘Starter Witch Kit’ in stores and online on Oct. 9, in plenty of time for Halloween.
The nine-piece set, which will retail for $42 plus tax, includes fragrances, as well as standard witch paraphernalia—’tarot cards, sage, and a rose quartz crystal’.”

The article goes on to point out that other companies have already jumped on the trend to promote mysticism-oriented offerings.

On August 28, 2018, Glossy explained:

“Over the past few years, wellness has become a mainstay of the beauty industry, and there’s a burgeoning trend in the space to integrate New Age and mystical elements of wellness into brand experiences with the use of healing crystals, tarot cards, bundled sage for smudging and more. For example, Fourth Ray Beauty — the new skin-care line from fast-beauty company Seed Beauty — launched a Ritual Kit last week that includes sage and crystals, while Herbivore has set up a wellness category on its online shop featuring crystals and tarot cards. In October, perfume brand Pinrose plans on launching a Starter Witch Kit at Sephora featuring a nine-piece gift set that includes tarot cards, sage and a rose quartz crystal.”

Back in July 2017, BuzzFeed reported on the burgeoning popularity of witchcraft:

“Surges of interest in witchcraft have happened on a roughly 20-year cycle since the mid-20th century, often corresponding to changing perceptions of women in popular consciousness and new strains of feminist thought. In the 1970s, a boom of interest in the occult throughout the cultural underground dovetailed with a growing recognition of female potency in both creative and sexual terms, and a form of spirituality focused on the Goddess(es) and the divine feminine. Then in the 1990s, movies like The Craft and TV shows like Charmed, Buffy, and of course Sabrina the Teenage Witch tapped into another cultural archetype of the time, portraying witches as women who were independent and quietly powerful, not to mention smarter than the mostly oblivious men in their lives.
We’re now seeing another of those high-water marks, spurred on by the hyperconnected world of social media. It’s no surprise then that another witchcraft renaissance is at hand, and one that makes heavy use of the same media to disseminate text and image representations of the craft in a way that speaks to a new audience of digital natives.”

I think it’s a fairly safe bet that Evangelical Christian groups will be critical of anything that promotes the practice of Witchcraft amongst the young. Perhaps they will organize a boycott of Sephora? It’s a little late as the genie is well and truly out of the bottle. Witchcraft related products are available widely online, while there’s no shortage of instructional articles on spellcasting using those, and similar, products.

Meanwhile, on September 01 2018, reported that many actual Wiccans and Witches were already upset by the starter witch kits:

“Witches have lost their complete shit after Sephora announced a ‘starter witch kit,’ which includes tarot cards, sage, and a rose quartz crystal. The magic set, which costs $42, has been denounced by the witching community as a vile attack on their culture and even a form of religious discrimination. One witch said it was ‘extremely disrespectful’ and another said it made their ‘skin crawl’.
Sephora, having sniffed out what they must think is a witch fad, and spotting Halloween on the horizon, are going to stock these useless kits made by Pinrose. They’ve now been accused by white witches of cashing in on their culture – a witch tweeted: ‘I’ve been made fun of way too much for being a witch for it to just become another trend.’”

The witches, of course, have a point. Traditionally, tarot cards should be gifted to the apprentice witch, and she (or he) should then either source or make their own tools, essential oils, incenses and robes. All of this takes time, but it yields superior long-term results.

It should be noted that we now live in a fast-paced world, where people want immediate results. How much time do teenagers have after they’ve finished their homework, their chores and their after-school activities, both sporting and social? How much time does anyone have? What if the people in question aren’t sure that they’re prepared to make witchcraft an integral part of their lives?

This is where a starter kit comes in handy. You have the basics covered so you can start immediately dabbling in spellcasting. If after a few weeks you realize that it’s not for you, you’ve actually spent less time coming to that conclusion than you would otherwise. If, however, you decide that you want to immerse yourself into witchcraft deeper, then that’s when you start sourcing the tools of your new trade, as it was done traditionally.

If you’re not prepared to wait till October 9 for Sephora to begin selling Pinrose’s “Starter Witch Kit”, there are options available. Those who are lucky enough to have a reputable mystical supply shop offering incense, oils, candles and crystals can ask the staff to put together a kit for them. Otherwise, Amazon have a reasonably priced “Pagan Wicca Witchcraft Charm Supplies Starter Gift Box Kit for Beginners”, or if you’re prepared to spend a bit more, there’s “Deluxe Wicca Starter Kit with Love Spell Witchcraft Hoodoo Herbs & Supplies by Witch SuperCenter”.

Tony Mierzwicki


UPDATE – September 4, 2018

The Tarot deck in Pinrose’s “Starter Witch Kit” is called “Samiramay Tarot Cards” and was created in 2015 by a very talented Russian novelist and artist, Vera Petruk. Click on her name to check out her artwork. The “Samiramay Tarot Cards” can be purchased here.

It was Mat Auryn’s detective work that tracked down the source of the tarot cards in Pinrose’s “Starter Witch Kit”.

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